About Me

My Career

I have been a digital content marketer for over a decade and I got into this space as a copywriter. Entering the workforce as an English major, I began my career writing SEO web content in various forms. From there, I evolved my skillset into creating content for optimized distribution and lead generation. Learning many of the key platform technologies that come with it. Throughout my career, I’ve worked primarily with in-house brand teams and a few key freelance clients over the years too. Currently, I’m helping the Better Business Bureau grow their reach in Chicago.

MY CORE COMPETENCIES

Editorial Planning

Planning content calendars and strategizing a schedule that is relevant, topical and attainable is always top of mind in my work. I coordinate with stakeholders to get meaningful materials published and available for lead generation.

Copywriting

The biggest constant throughout my career has been a focus on creating engaging copy for a variety of audiences and industries. I have experience writing for all online channels and extensive knowledge on how to drive results.

UX and Design

I appreciate the challenges associated with digital design, layout, and UX. The most exciting projects are the ones where I can develop content to work within the strengths of a CMS, so the experience is engaging and easy to follow.

Collaboration

Writing, measurement, and design skills cannot be effective without the ability to collaborate with others. I enjoy working with diverse teams of creative people where we can exchange ideas, provide feedback, and commend good work.

Outside of Work

I enjoy a variety of interests and hobbies outside of digital marketing. Most importantly, I love traveling with my partner Christina (or hanging at home with our two cats). I’m also known to perform stand up comedy and take the occasional flying lesson. My favorite volunteer organization is 826CHI’s after-school writing program and I can make a pretty good pizza from scratch.

SOME FUN STUFF

Talk to ME

Have any questions? I am always open to talk about your business, new projects, and how I can help with your marketing needs.