Content Creation

Engaging Content

My favorite part of marketing has always been the application of creativity. Whether it’s conceptualizing, writing, designing, or distributing. There are so many ways to get involved within content marketing and I’m always excited about new opportunities to jump in based on the needs of the organization and goals of the campaign. I enjoy troubleshooting and finding ways to create meaningful content and get it in front of the right audience.

Editorial Planning

My content marketing expertise spans strategic planning, crafting content calendars, and seamless coordination with designers and stakeholders. Proficient in CMS platforms, I drive lead generation through impactful, data-driven content that resonates with the target audience, ensuring a compelling and cohesive brand narrative.

Freelance Resource Management

Creating content and marketing collateral is rarely a one-person job. Throughout my career, I’ve managed various freelance creatives to complete campaigns from end to end. This includes building new relationships with 1099 contractors through platforms like UpWork and also growing existing relationships with established freelancers within an organization. Managing and delivering feedback from product stakeholders to contractors is key in producing optimized marketing campaign content long term and for developing positive working relationships.

CMS ADMINISTRATION

Working within CMS platforms can present a challenge. There are upgrades, plugins, and a whole host of optimizations presented to marketing teams. Fortunately, my career has given me exposure to most key CMS solutions and I have high confidence working with WordPress, Drupal, Umbraco, and Statamic (and more). I’ve also aided teams with website migrations to new content management platforms (WordPress to Drupal, etc). While most platforms are intuitive, there are unique features of each and I’m proud of my ability to stay sharp as the technology evolves.

Not for nothing, I also built this very website on WordPress completely from scratch!

PORFOLIO Samples

Samples of Content Creation and Management from my professional portfolio. Click for more details.

Business Profile

Get to know a Better Business feature on ShipBob. My team helped tell their story of growth, core values, and BBB Accreditation.

Content Marketing

Downloadable guide with insights created for a b2b lead generation audience of engaged local media planners and buyers.

Brand Guide

Best practice guide outlining the Kineo brand’s signature approach to digital learning, development, and measurement.

Talk to ME

Have any questions? I am always open to talk about your business, new projects, and how I can help with your marketing needs.