Email Marketing
Campaign Execution
I optimize email campaigns by leveraging key platforms, implementing effective nurture workflows, and utilizing audience segmentation. In addition to crafting personalized messages based on lead scoring, I ensure targeted content delivery. Sustained success involves monitoring engagement metrics, refining strategies, and fostering your customer relationships.
Marketing Automation Platforms
I’ve orchestrated campaigns in HubSpot, Marketo, and Pardot throughout my career, using impactful content targeting strategies.
List Segmentation
Mastery in email list segmentation is paramount to my strategy. I understand the importance of categorizing audience data by vertical, lead score, and other key metrics that will get meaningful content in front of customers. This strategic approach ensures tailored communication and fosters stronger connection to bring about higher conversion rates. Optimizing list data continuously to incorporate new send data is also crucial to your ongoing campaigns.
Nurture Workflows
Fluent in crafting impactful email nurture campaigns, I excel at developing strategic workflows for lead progression. These campaigns use the available lead data to serve up the most relevant and impactful content to the audience. Often segmented by vertical, I use nurture campaign best practices to foster engagement and familiarity with brands and products.
Content Optimizations
Creating content for your email marketing is only the beginning. Implementing A/B testing for refining messaging, timing, and CTAs will help maximize campaign engagement. This strategy ensures dynamic, data-driven emails by providing new metrics to evaluate. Gathered data helps marketers consistently elevate conversion rates and customer satisfaction.
Compliance
I have adeptly ensured adherence to GDPR and other state regulations throughout my career. My proficiency lies in crafting campaigns that prioritize user consent, data protection, and transparent communication, fostering trust and mitigating legal risks. Maintaining a successful workflow for content category subscriptions and opt-outs is part of the process.
PORTFOLIO Samples
Samples of email campaigns from my professional portfolio.
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Industry Insights
Email campaign covering retail news and Market Track’s data insights for Amazon and Whole Foods pricing.
Webinar Promotion
Webinar campaign promoting Aprimo’s “Mind The Gap” Series covering marketing operations and workflows.
Event Campaign
Event promotion for Wet Cash, a Chicago stand-up comedy show sponsored by Half Acre Beer Company.
Talk to Me
Have any questions? I am always open to talk about your business, new projects, and how I can help with your content marketing needs.